brand strategy

Brand Strategy

The groundwork for how we show up.

Brand Manifesto

A written declaration of Zscaler’s perspective as a brand.

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Brand Platform

A unifying promise to our customers that serves as our brand’s foundation.

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Brand Positioning

What differentiates Zscaler from other brands in the category.

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Mission

A brief statement that encompasses our purpose as a brand.

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Vision

The long-term, overarching ambition that we’ve set out to achieve.

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