The groundwork for how we show up.
A written declaration of Zscaler’s perspective as a brand.
A unifying promise to our customers that serves as our brand’s foundation.
What differentiates Zscaler from other brands in the category.
A brief statement that encompasses our purpose as a brand.
The long-term, overarching ambition that we’ve set out to achieve.
Feel free to reach out on Slack at #ask-brand with any questions about this guide or any of the brand elements. If you have a new creative request, please send an email to the Zephyr team at [email protected]