brand strategy

Brand Strategy

The groundwork for how we show up.

Brand Manifesto

A written declaration of Zscaler’s perspective as a brand.


Brand Platform

A unifying promise to our customers that serves as our brand’s foundation.

brand strategy platform

Brand Positioning

What differentiates Zscaler from other brands in the category.

brand positioning


A brief statement that encompasses our purpose as a brand.

strategy mission


The long-term, overarching ambition that we’ve set out to achieve.

strategy vision