Brand Strategy
The groundwork for how we show up.
Brand Manifesto
A written declaration of Zscaler’s perspective as a brand.
Brand Platform
A unifying promise to our customers that serves as our brand’s foundation.
Brand Positioning
What differentiates Zscaler from other brands in the category.
Mission
A brief statement that encompasses our purpose as a brand.
Vision
The long-term, overarching ambition that we’ve set out to achieve.
Contact Us
Feel free to reach out on Slack at #ask-brand with any questions about this guide or any of the brand elements. If you have a new creative request, please send an email to the Zephyr team at [email protected]