brand strategy

Photography

Considerations for brand imagery.

Photography Overview

The Zscaler platform line is “Experience your world, secured.” Our photography should establish individual worlds and capture experiences with dynamism, warmth, and humanity. The aesthetic shouldn’t feel staged but instead lived-in and authentic—capturing a broad spectrum of people at work. This photography should be used across web, social, demand, etc. All photography in this section is Zscaler owned in perpetuity. If you need something specific, please reach out to the brand team.

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Outdoor Photography

Our outdoor photography makes use of natural lighting and shows people in organic settings.

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Indoor Photography

Indoor photography is candid and human, using natural lighting where possible to capture subjects in unique environments, including offices, homes, labs, etc.

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Photography Downloads

All photography in this section is Zscaler owned in perpetuity. If you need something specific, please reach out to the brand team.

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